Our Story

Beneath the Bloom was born from lived experience, not theory.

For the woman who’s been excellent at everyone’s expense—and is finally ready to choose herself.

Why BTB Exists

I built Beneath the Bloom because I lived the alternative—and it nearly killed me.

All my life I followed societal rules: Military service. College education. Climbed the corporate ladder to executive-level HR. I was the strong one everyone leaned on—at work, in my relationships, with family, at church. Collected degrees, certifications, accolades. Showed up. Held it together. Kept going. On paper, I was thriving. In my body, I was barely holding on.

I was the Strong Black Woman everyone praised while no one saw. The go-to person who held everything together while quietly unraveling. The high performer whose excellence was expected but whose exhaustion was invisible.

And then my body said no more.

Not dramatically. Not all at once. Just a slow shutdown that started with anxiety and depression and ended with a truth I couldn't ignore: the problem wasn't my capacity. It was the demand that I carry what was never mine.

The demand came from everywhere.

At work, where I had to be twice as good to get half the recognition. Where my boundaries were seen as resistance and my exhaustion was proof I was "finally being realistic" about my limits.

In my relationships, where emotional labor was expected but never reciprocated. Where I was the strong one who held everyone else together but rarely got held myself.

In my family, where being the responsible one meant being the one everyone leaned on—without asking if I needed someone to lean on too.

In my community and church, where my service was celebrated but my rest was questioned. Where saying no felt like betrayal and self-care looked like selfishness.

These weren't isolated problems. They were patterns. Structures that ran on my over-functioning. Expectations that treated my depletion as devotion.

I walked away from corporate America. Not because I failed, but because I finally understood—excellence doesn't have to cost me everything. Not at work. Not at home. Not anywhere.

That's why BTB exists. Because too many of us are still caught in these patterns across every area of our lives, believing if we just work harder, give more, prove more, it will get easier. It won't. These structures aren't designed to ease up. They're designed to extract everything until there's nothing left. Born from The Bloomkeeper’s own journey of leaving behind a world that was never built for her, this space stands as a testament to what’s possible when we stop asking for permission and begin cultivating our own.

What BTB Offers

This isn't another wellness brand selling you bubble baths and affirmations. BTB is infrastructure for the woman ready to exit systems that exploit her.

Here's what that actually looks like:

Guided transformation tools like This Time, I Choose Me—a 90-day journal that walks you through REST, RECLAIM, RISE, and RADIATE. Not because you're broken, but because you deserve a framework that honors how transformation actually happens.

Sister Circles where your truth gets witnessed, not performed. Where you can exhale without explaining. Where you're surrounded by women who understand what it costs to be excellent while everyone assumes you're invincible.

1:1 sessions for when you need someone who's been there to sit with you in the mess and help you find your way through.

Practical tools and resources that support your becoming—from meditation practices to essays that name what you've been feeling but couldn't articulate.

Everything here is built on one foundational belief: you're not here to be fixed. You're here to remember who you were before the world taught you that your worth was measured by your exhaustion.

Want to explore all BTB offerings?

Discover: The Bloomverse
Image of Virginia LaChon, The Bloomkeeper sitting in a field of soft lights during the golden hour. The Woman Behind the Work. Beneath the Bloom

The Woman Behind the Work

I'm Virginia LaChon, and I didn't set out to become The Bloomkeeper. I became her through living the exact experience the women I serve are living now.

I'm a former teen mom who refused to let that define my trajectory. An Army veteran who learned discipline but had to unlearn the belief that my body was a machine. Someone who learned hard lessons about love and partnership—and used each one to get clearer about what I actually needed versus what I was performing. A corporate executive who achieved everything I was told would make me whole, only to discover it was hollowing me out.

I carry certifications in HR, DEI, and executive coaching—but my real credentials are the years I spent performing strength while my spirit begged for softness. The decades of being praised for resilience while rarely being offered rest. The lived experience of choosing myself when everyone else expected me to keep sacrificing.

The Bloomkeeper isn't a title I gave myself because it sounded good. It's who I became when I stopped tending to everyone else's gardens and finally turned toward my own.

I'm not here to fix you, save you, or tell you what to do. I'm here because I know what it feels like to look successful while quietly drowning. To appear strong while barely holding on. To achieve excellence at the cost of yourself.

And I'm here to tell you: there's another way. You don't have to keep choosing between brilliance and breath. You can have both.

That's what BTB is. That's what I'm building. That's the work we're doing together.

 

You don’t need permission to choose yourself. But if you need a place to start, This Time, I Choose Me is waiting.

Explore the Guided Journal

Daughter of the Bloom,

Your rest is not a luxury.

It's a birthright.

Your consent is not assumed. It's powerful.

Your becoming is holy. Your choosing yourself is freedom.

If these words land in your chest like truth—you are exactly where you’re meant to be.

The soft uprising begins with your return to self. And that return calls every structure to rise in reverence to your wholeness.

Are you ready to honor both your quiet return and your right to be held in it?

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